Ecommerce Review - WooCommerce vs Magento vs Shopify

Selecting the right eCommerce technology is critical to guarantee the success of any eCommerce website. With so many robust eCommerce offerings, it can be challenging to choose. As you consider upgrading your existing eCommerce platform or switching to a new platform, we’ve outlined a few key areas to steer your investigation that can help arm your decision makers and stakeholders with the necessary information to make this significant decision. Below we compare three of the most popular ecommerce solutions available today, Woocommerce, Shopify and Magento.

The Goods

Basic breakdown of Woocommerce, Shopify and Magento

Woocommerce

Woocommerce

WooCommerce is an open-source e-commerce solution built on top of WordPress. It works as a WordPress plugin and enables you to run a functional online store. It offers all the features you’d expect from an e-commerce platform.

Shopify

Shopify

Shopify is an all-in-one e-commerce platform that enables you to create an online store, manage your products, and handle orders all within a single dashboard.

Magento

Magento is a corporate-level e-commerce platform tailored to web development professionals and medium to large online stores. It offers one of the most robust feature sets in the field, which makes it ideal for stores with high aspirations.

Popularity

3,317,205

Live websites using WooCommerce

400,000

Merchants using Shopify

250,000

Merchants use Magento ecommerce

Cost

FREE

WooCommerce is a Free plugin used with WordPress CMS

Basic - FREE
Hosting = $7.00/mo.

Mid-Range - FREE
Hosting = $9.00/mo.

Advanced - FREE
Hosting = $12.00/mo.

FROM $81.50/mo.

$$$ - Monthly rate plus transaction fees

Basic - $81.50/mo.
Year = $978.00

General - $127.00/mo.
Year = $1,524.00

Advanced - $344/mo.
Year = $4,128.00

Plus - $2,040/mo.
Year=$24,480.00

PUBLIC & PREMIUM

$$$$$ - Minimal public site free, enterprise costs much more

Basic - <$1M Sales
Year = $40,000.00

General - $5-10M Sales
Year = $80,000.00

Advanced - >$25M Sales
Year = $190,000.00

Hosting

WordPress Hosting

Domain name and hosting not included. Additional investment required.

Shopify Hosting

Comes with a Free myshopify.com subdomain for all plans. You can hook up as custom domain name. Hosting included.

Magento Hosting

Community version need domain and hosting account additional costs. Premium offerings include hosting.

STORE SIZE

UNLIMITED

UNLIMITED

UNLIMITED

ORDERS & SALES

UNLIMITED

UNLIMITED

UNLIMITED

EXTENSIONS

FREE & PREMIUM

PREMIUM

FREE & PREMIUM

THEMES

FREE & PREMIUM

PREMIUM

FREE & PREMIUM

SECURITY

SSL INCLUDED

SSL INCLUDED

ADVANCED SECURITY

EASE OF -- USE

4.5/5 STARS

5 STARS

3/5 STARS

ANALYTICS

GOOGLE ANALYTICS

And multiple additional plugins i.e. Lucky Orange

ANALYTICS INCLUDED

Plus Google Analytics integration

ANALYTICS INCLUDED

Custom analytics tool build into Magento system

CONCLUSIONS

Woocommerce

WOOCOMMERCE

WooCommerce is the perfect solution for people who want to launch an online store and own their store and data, who aren’t afraid of installing a couple of plugins, themes, and working with WordPress overall.

Shopify

SHOPIFY

Shopify is the way to go for users who don’t want to deal with a complicated setup process and need premium support. The service guarantees a smooth ride at the expense of a monthly subscription.

MAGENTO

Magento feels more geared towards developers than regular users. The steep learning curve might be too challenging if you’re not ready to either hire someone to help you with the platform or have the required experience yourself.